Payoshni Kulkarni

We created a consistent content strategy at Dhandhapedia.com, for all of our touch points.  We ran A/B testing on versions to understand what skimming looks like and how to give those "a-ha" moments in under 6 mins. We landed on the 6 mins reads section and not 5 minutes because through A/B testing we found out that people want to skim as fast as possible and will end up reading twice. Once for a skim, and second for a re-check.